2025.08.06
Exploring AWD Opportunities in Cambodia — Participation in “Frontier Market Green Business Initiative”
In July 2025, Fager Co. Ltd. took part in a local visit and business meeting in Cambodia, organized by JETRO and JAXA under the Frontier Market Green Business Initiative.
The purpose of this activity was to better understand the potential for introducing AWD (Alternate Wetting and Drying) water management techniques and to explore opportunities for a JCM (Joint Crediting Mechanism) project.
Highlights of the Visit:
◾️Farm Visits
We visited rice farmers to observe their current water management practices. Through direct conversations, we explored the feasibility of AWD adoption and listened to local needs.
Site visit to farmland
◾️Dialogue with the Cambodian Government
In discussions with the Ministry of Environment, we introduced our concept of combining AWD and comprehensive rice farming training within a JCM framework. We also talked about how this project could benefit farmers, local companies and the Cambodian Government..
◾️Pitch and Business Meetings
At a pitch event, we presented Fager’s farmer support services and a credit generation model based on GHG emission reduction. We also had individual discussions with several milling and rice export companies about potential demonstration projects in collaboration with local partners.
Ms. Namiki, in charge of Fager’s Global business operations, presenting at the pitch event
Fager will continue working together with local stakeholders to develop solutions that support farmers, create environmental value, and contribute to sustainable agriculture.
Related Link
Introduction of the project by JETRO: